SINGAPORE, JULY 7, 2020 -- Genesis Healthcare Co., Japan’s leading genetic testing and research company, today announced the launch of its Asian ancestry focused test kit, GeneLife Generations. The test kit will be officially available to customers from 20 July 2020.
Singapore and Taiwan will be the first countries in Asia to launch, followed by other markets in the coming year. GeneLife Generations has been specifically developed for the diversity and richness of the Asian ethnicities and ancestral heritage.
The GeneLife Generations Journey
Through an interactive mobile application, GeneLife Generations will bring users on a personal journey through time to discover what their DNA reveals about their ethnic mix and their lineage, providing unique experiences about possible migration routes from generations ago. This genetic composition analysis service comprehensively predicts the shared genetic composition of ancestors. Along with the genetic ancestral composition analysis, the report will identify origins and migration routes of both maternal and paternal lineages traced back to approximately 150,000 to 270,000 years ago.
Revealing Rich and Diverse Asian Ethnicities
This test kit has been specifically developed for Asian populations, unveiling the various unique ethnic origins through detailed, engaging, and rich contents. These ethnic groups include, but not limited to the following: Chinese Dai, Northern/Southern Han, Singaporean Malay, Vietnamese Kinh, Filipino, Thai, Japanese, Korean, Indonesian, Punjabi, Taiwanese, etc.
List of ethnicities can be found on www.genelife.asia/generations-list-ethnicities.
“We are truly proud to be launching GeneLife Generations amongst our suite of consumer DNA test kits,” highlighted Michel Mommejat, General Manager, Genesis Healthcare Asia. “We have seen an increasing demand for Ancestry tests that truly represent the Asian population from markets that we operate in, especially Singapore. With over 16 years of R&D applied to genetics and more than 870,000 users who have taken their DNA journey with us, we are in the best position to introduce an ancestry service focused on Asia,” he added.
Maternal and Paternal Ancestral Migrations
Our ancestors have travelled across the globe, looking for a place to call home in Asia. GeneLife Generations reveals migrations from maternal and paternal ancestors with an interactive display of their journeys on maps on a smartphone, supported with a dynamic chronological timeline and a range of fun and entertaining information.
The Science Behind GeneLife Generations
Genesis Healthcare is using its specially designed chip for populations in Asia and around the globe, with support from a Micro-array technology platform. For the test, DNA is simply extracted from saliva samples and subjected to genotype calling according to stringent protocols. As more users undertake the genetic test, the panel reference, algorithms, and analysis will be continuously enhanced to provide more refined information as well as reflect latest developments, technology updates and new scientific discoveries. Genesis Healthcare has been actively involved in genetic research and development across multiple domains and has been collaborating in joint research with the National Institute of Genetics in Japan over the years.
Availability & Price
GeneLife Generations will be launching in Singapore on 20 July 2020 at a retail price of SGD199. To celebrate this milestone, GeneLife will be running a pre-release exclusive for the first 500 customers at a discounted price of SGD129. More information can be found on www.genelife.asia/product_generations.
About Genesis Healthcare Co. Ltd
Genesis Healthcare Co., Ltd. is a leading biotech company, pioneering genetic research since 2004 and promoting preventive healthcare and wellness through genetic testing. Leveraging more than 16 years of genetic research and development, Genesis Healthcare empowers medical institutions and end consumers alike to evolve towards personalized wellness and medicine. Over the years, more than 857,000+ users have trusted GeneLife and Genesis Healthcare to undertake genetic testing. This has allowed the company to validate and improve its science and algorithms over time. Originated in Japan, Genesis Healthcare offers medical, corporate, and consumer services through a range of innovative services across the Asia Pacific region. GeneLife is the direct-to-consumer brand of Genesis Healthcare.
For press and media inquiries, please contact:
Ujwal Sharma, Regional PR & Communications Manager
Singapore / Taiwan
Tel: +65 9138 5566
SINGAPORE, July 31, 2019 — Genesis Healthcare Co., Japan’s leading genetic testing and research company, today announced the launch of its new mobile application in Singapore, empowering its new and existing GeneLife users to access personal genetic results on their mobile and receive personalized wellness advice and recommendations to enhance their health and lifestyle.
Through 15 years of research and development, Genesis Healthcare has focused its science on East Asian populations. Developing customized DNA microarray chip for Asians and in house bioinformatic teams to develop models based on machine learning and AI.
Access Your Results and More
Based on the genetic testing kit purchased, users will now be able to access their results and information easily from their smartphone and the GeneLife app. With a simple and friendly user experience, the app is intuitive to use, giving access to a full range of content including lifestyle tips to recipes, to support wellness and health daily, customized to each user’s unique DNA
With the new GeneLife app, users will also be able to participate in a ‘GeneLife Reward Program’ when participating in research and surveys. Rewards will be given initially in the form of ‘points’ that will allow users to redeem additional GeneLife reports. The program will expand to other offers and programs in the near future.
“With over 15 years of research and testing from Japan, Genesis Healthcare is dedicated to help drive further innovation in genetics and move the industry towards a more personalized and preventive method of looking at genetics and its application to our daily lives,” said Michel Mommejat, General Manager for Asia, Genesis Healthcare. “By making genetic science accessible to users in a simple manner, we thrive in building the innovation, bringing new services and solutions to users for prevention and lifestyle enhancements,” he added.
In recent years, genetic data and utilization of personal information have become a highlighted topic for discussion and Genesis Healthcare aims to ensure full transparency in this important area. It has made “informed consent” the rule in this new app. With this, GeneLife users will have full control over how their genetic data is utilized and this transparency will empower them to make their own choices of when, where and how their data is used.
Covering health, nutrition, fitness, beauty and personality, users will now be able to move a step further towards preventive and personalized wellness. The application will be available today to all new and existing customers of GeneLife in Singapore.
The application will be supported by operating systems that are iOS 11.0 or later (using latest Safari browser) and Android 7.0 or later (using latest Google Chrome browser).
About Genesis Healthcare Co. Ltd
Genesis Healthcare Co., Ltd. is a leading biotech company, pioneering genetic research since 2004 and promoting preventive healthcare and wellness through genetic testing. Leveraging more than 15 years of genetic research and development Genesis Healthcare empowers medical institutions and end consumers alike to evolve towards personalized wellness and medicine. Originated in Japan, Genesis Healthcare offers medical, corporate and consumer services through a range of innovative services across the Asia Pacific region. GeneLife is the direct-to-consumer brand of Genesis Healthcare.
To learn more, visit our corporate site www.genesis-healthcare.jp/en and our consumer site www.genelife.asia
SINGAPORE, April 25th 2019 – Genesis Healthcare Co., Japan’s pioneer in genetic testing and research, today announced Andres Iniesta as its new brand ambassador as well as a sponsorship partnership with Vissel Kobe football club.
With immediate effect, Vissel Kobe star midfielder Andres Iniesta becomes the brand ambassador and sports consultant for Genesis Healthcare and its direct-to-consumer brand GeneLife. After his arrival in Japan last year, the former FC Barcelona captain continues to turn heads with his unique playing style and sportsmanship that he is known for around the world.
Announced during the World DNA Day in Tokyo, the partnership between Andres Iniesta and Genesis Healthcare will include marketing and product development collaboration for GeneLife, across Japan and the ASEAN region (including Singapore).
In addition, Genesis Healthcare has entered into sponsorship agreement with Vissel Kobe football club, continuing its focus in sports and entering in the field of football for the first time.
“We are very pleased to add Andres Iniesta as our brand ambassador and sports consultant. Beyond a stellar performance and an exceptional football career, Iniesta’s personality and values really resonates with our company’s vision of celebrating humanity and leveraging genetic science to improve one’s lifestyle and health”, commented Michel Mommejat, CMO of Genesis Healthcare. “We are expanding rapidly across the ASEAN region and having a brand ambassador with global status is also a great value add to further increase our awareness”.
“I am extremely excited to be part of the Genesis Healthcare and GeneLife family”, commented Andres Iniesta. “It is very exciting to be associated with such an innovative biotech company, contributing to the advancement of preventive and personalized wellness. Understanding oneself to continuously enhancing and improving one’s health and lifestyle”.
Genesis Healthcare and GeneLife offer a range of innovative genetic testing kits to consumers to learn from their DNA. Driving further innovation in its category, the company also announced today the launch of a new wellness mobile application powered by genetics. Allowing its users to access their genetic results on their phone and receive personalized wellness advice and recommendations to enhance their health and lifestyle. Covering health, nutrition, fitness, beauty and personality, users are able to move a step further towards preventive and personalized wellness.
About Genesis Healthcare Co. Ltd
Genesis Healthcare Co., Ltd. was founded in 2004 and is dedicated to maintaining its position as a leading company from Japan that provides a full range of research and testing to clients through a wide range of testing platforms and services. Known as the biggest player specializing in genetic research and analysis (for both B2B and B2C), Genesis Healthcare has the largest genetic database domestically (including Asia) based on its own analysis and collaborative research achievements and is also doing its own in-house research aimed at a wide range of medical and research institutions. In addition, through its daily progressive research over the last 15 years, Genesis Healthcare aims to enrich the lives of everyone and enable them to take charge of their future through the in-depth offerings and services of its Direct-To-Consumer (DTC) genetic testing kit called "GeneLife".
About Andres Iniesta
Information and biography of Andres Iniesta can be found at the following site https://www.andresiniesta.es/en/
About Vissel Kobe
Information about Vissel Kobe can be found at the following site https://www.vissel-kobe.co.jp/en/
SINGAPORE, January 22, 2019 — Genesis Healthcare Co., Japan’s pioneer genetic testing and research company, today announced three new hires as the company accelerates the expansion of its consumer genetic testing services for personalised wellness and health, GeneLife.
For detail, please refer to here.